CEO MESSAGE
CEO Message: Greetings, At Maroodi General Trading, we are
driven by a strong passion for excellence and a commitment to
providing exceptional products and services to our valued
customers. Since our establishment, we have strived to become
a leading wholesale and distribution company in East Africa,
offering a wide range of consumer goods. Our dedicated team,
customer-centric approach, and unwavering integrity set us
apart in the industry. We look forward to serving you and
exceeding your expectations. Sincerely, Ali
VISION
Our vision is to be the leading consumer goods company in East
Africa, known for providing the most enticing shopping experience
in the industry. We aim to save our customers time and money
while offering them the highest quality products. By continually
innovating and sourcing innovative products, we strive to stay
ahead of the competition and set new benchmarks in our industry.
MISSION
Our mission is to provide an amazing shopping experience to our
customers. We achieve this by delivering superior service, value,
quality, and freshness. As responsible environmental custodians,
we are committed to sustainability and constantly seek ways to
improve our products and services. Additionally, we actively
support the communities we serve, fostering positive social
impact and growth.
ABOUT THE COMPANY
Maroodi General Trading is a dynamic and forward - thinking wholesale and distribution company that was established in 2012 in Mogadishu , Somalia. Our primary goal is to become the leading provide r of consumer goods in East Africa. Over the years , we have expanded our operations and success fully opened branches in Garowe and Baydhabo , allowing us to serve a wider customer base across multiple cities. We take pride in our extensive experience and expertise in the industry. Although our company is relatively young, our board members collectively possess over 30 years of knowledge and understanding of the market. This wealth of experience enables us to make informed decisions and maintain a competitive edge in the ever-evolving business landscape. At Maroodi General Trading, we are driven by a strong commitment to our customers and a passion for delivering the highest quality products. We specialize in the wholesale and distribution of a diverse range of consumer goods, including food stuff, cosmetics, electronics, and women's clothing. By continuously expanding our product offerings, we ensure that our customers have access to a wide variety of reliable and innovative products under one roof. One of our key strategies for maintaining our market position is to fill in the gaps where our competitors do not operate.
A core aspect of our business philosophy is to make our products affordable and accessible to the middle-class clients we serve. We understand the importance of providing our customers with reliable, high-quality goods at truly competitive and affordable prices. By offering products at affordable price points, we aim to enhance the shopping experience for our customers and contribute to their overall satisfaction. In line with our vision to become the leading consumer goods company in East Africa, we are committed to continuous improvement and innovation. Our dedicated team actively seeks out new products and explores emerging trends to ensure that we stay ahead of the competition. Through global sourcing and merchandizing, we bring high-quality and innovative products to our customers, further solidifying our position as a trusted industry leader . Furthermore, Maroodi General Trading operates with a set of core values that guide our everyday operations and interactions. These values include teamwork, respect, excellence, professionalism, and customer centricity. We believe in working collaboratively as a team, treating everyone with respect, striving for excellence in all aspects of our work, conducting ourselves with professionalism and integrity, and always putting the needs and expectations of our customers at the forefront. In conclusion, Maroodi General Trading is a customer-focused wholesale and distribution company that is dedicated to providing exceptional products, outstanding service, and an enjoyable shopping experience. With our extensive product range, experienced team, and commitment to excellence, we are well-positioned to meet the diverse needs of our customers and achieve our vision of becoming the leading consumer goods company in East Africa.
Our Team
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joshua lapinsky
Design Lead
Glenda Spence
Co-Founder & CEO
Michael Trossino
Co-Founder
Karina Messopine
Design Lead
Patrik Janssen
Experience Designer
joshua lapinsky
Design Lead